Lights,
Cameras,
Data!
Turn your research
into compelling stories.
Bad presentations hide good science. Good science deserves to be understood.
Make your research speak a language your audience can understand.
Researchers, scientists, community partners, postdocs: you know the depth behind every finding.
Your audience doesn’t.
I support you in building that connection intentionally, and turning complex findings into stories people can follow and use.
You know the research is strong, but something gets lost
between the slides and the audience. You may have thought:
"Why don't they understand how important this is?"
“Why do funders keep walking away with the wrong impression?”
“Why don't community partners see how this relates to them?”
“We’re saying it clearly… so why aren’t they getting it?”
Our approach to data storytelling combines:
Theater
Shape a narrative arc to emotionally connect, build understanding, and drive action.
Adult Learning Theory
Create what motivates, builds value, supports for adults audiences in retaining information.
Cognitive Science
Design based on how the brain processes information.
Inspire your audience to shift the way they
think, feel, and act because of your research.
Ready to tell your next story?
Get to
Know Me
Hi! I'm Sarah Figueroa, your creative partner in transforming your research into compelling stories. I work at the intersection of data, narrative, and human learning. I can support you in turning rigorous research into stories people can feel and connect to without losing scientific integrity or depth. Together, we bring your work to life so your audience can see themselves in the data and change how they think, feel, and act because of it.
Thrilled to be presenting in 2026
I will be giving my workshop
"Lights, Cameras, Data!" at:
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RE: SciComm
February 19-20, 2026
Toronto, Canada
2026 National Postdoctoral Association Annual Conference
March 13 - 14, 2026
San Francisco, California
Science Societies Members
March 17, 2026
Webinar